Whether it is ecommerce site or cooperate entity. It is important to know the effectiveness of your web site. People often don’t care about their web site if it is not generating any revenue but one should understand that revenue is not the only objective for any business. There are some long term objectives as well and among those objective reputation of the organization is the most important. Web site is the best tool to create reputation of your organization. Web site reflects the core identity of any organization and therefore it is important to know the effectiveness of your web site.